Hi, we’re Yellow Ribbon
The largest community in the Czech Republic focused on raising awareness about people with criminal past.
Brand consistency
The brand manual serves as a key tool to ensure consistency and build a strong, recognizable brand image. Its purpose is not to set fixed and unbreakable rules, but to provide clear guidance for a controlled and consistent visual style that respects the brand's need to evolve and adapt to current demands. The aim is to create a consistent but adaptable visual language that allows the brand to grow and respond to new challenges without losing its identity and character.
Reduce prejudice against people with criminal past
Our mission is to reduce prejudice against people with criminal past by creating safe and inclusive spaces for their reintegration, building strong communities that promote social inclusion, and connecting professionals and the general public to share knowledge and support. As ambassadors and leaders in this area, we want to guide society to a greater understanding, respect, and collaboration that will foster positive change and equity for all people.
Second chance at a respectable life
Our vision is to give people with criminal records and their families a second chance at a respectable life. We believe that everyone who has served their time, whether in prison or through alternative sentencing, deserves a second chance. That means being able to work, have adequate housing, and live without prejudice. At the same time, we don’t want the children to carry the burden of their parents' past. We also believe that a person should not pay twice for their offences - first by serving a sentence and then by a lifelong exclusion from ordinary life
We are changing
people's lives.
Through running.
Through education.
Through inspiration.
