Color
Simple color system. For use in both digital and offline environments.
Primary brand colors
Ribbon
Pantone 7405 C
CMYK 0 8 100 0
RGB 251 225 0
HTML #fbe100
RAL 1018 Zinkgelb
FOIL 777-039 Bright Yellow Gloss Avery
Paper GF Smith Colorplan Factory Yellow
CMYK 0 8 100 0
RGB 251 225 0
HTML #fbe100
RAL 1018 Zinkgelb
FOIL 777-039 Bright Yellow Gloss Avery
Paper GF Smith Colorplan Factory Yellow
Black-Brown
Pantone 440 C
CMYK 61 69 63 75
RGB 45 36 34
HTML #2d2422
RAL 8019 Graubraun
FOIL 777-062 Dark Brown Gloss Avery
Paper GF Smith Colorplan Bitter Chocolate
CMYK 61 69 63 75
RGB 45 36 34
HTML #2d2422
RAL 8019 Graubraun
FOIL 777-062 Dark Brown Gloss Avery
Paper GF Smith Colorplan Bitter Chocolate
Turquoise
Pantone 3272 C
CMYK 100 0 51 0
RGB 0 188 179
HTML #00bcb3
RAL 180 60 50 Brillanttürkis
FOIL 777-042 Teal Gloss Avery
PaperGF Smith Colorplan Turquoise
CMYK 100 0 51 0
RGB 0 188 179
HTML #00bcb3
RAL 180 60 50 Brillanttürkis
FOIL 777-042 Teal Gloss Avery
PaperGF Smith Colorplan Turquoise
Neutral colors
White
#FFFFFF
Neutral lightest
#FFF4C6
Neutral lighter
#DFC700
Neutral light
#BDA900
Neutral dark
#604F4B
Neutral darker
#433634
Neutral darkest
#1A1413
We use neutral colors only as backgrounds.
System colors
success green
#007D76
success green light
#C3FFF9
error red
#DC005E
error red light
#FEF3F2
link native
#0068ED
link-visited
#A221FF
We use system colors exclusively for system messages, pop-ups, and validations.
Do/don't
Do not combine colors in patterns or text.
Do not add additional colors.