Layouts
By adhering to the basic rules for creating print materials and digital applications, the brand will remain consistent across all channels.
Borders
- For A6 and A5 format, the border is 8 mm
- For A4 and A3 format, the border is 12 mm
- For A2+, CLV, and B1 format, the border is 16 mm from the edge of the visible format
- For the web, we use borders in the dimensional range of 8, 12, 16, 24, 48, 64, 124 px.
- Using a background in the colour „Ribbon“ or „Black-Brown“, frame the format with „Turquoise“. In case of using the colour „Turquoise“, we do not use a frame in another colour
Backgrounds
Choose a background in the colour „Ribbon“, „Black-Brown“, or „Turquoise“.
Dynamic or basic logotype
The static version of the logotype is placed in the upper left corner. The dynamic version of the logotype is placed in the lower left corner. The goal is to have the "ll" symbols placed above the sign.
Pattern or ilustration
Use either a design using the "ll" symbol or an illustration.
Short headline. Always left-aligned
Use a short punchy headline. Always left-aligned without splitting words. For sizes see the section Typography
CTA buttons
Align CTA buttons always to the left
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