Logotype
The yellow ribbons replacing the letter "l" are not just a design element. They symbolize two runners escaping from the logotype, representing the core values — connection, inclusion, acceptance, support, and solidarity with the victims.
Basic version
The primary logotype — the master brand — features the text "Yellow Ribbon" with customized "ll" letters in the "Ribbon" color. The text is placed within a circle in the "Black-Brown" color.
Horizontal version
The horizontal logotype features the text "Yellow Ribbon" with customized "ll" letters in the "Ribbon" color. The text is always placed on a "Black-Brown" background. This version is used in situations where the primary logotype cannot or should not be used, such as for extreme banners, pencils, etc.
Dynamic version
The dynamic logotype features the text "Yellow Ribbon" with customized "ll" letters in the "Ribbon" color. The text is placed on either a "Black-Brown" or "Turquoise" background. This version is used where a more playful and creative brand presentation is suitable, such as business cards, posters, flyers, etc. Do not place the glyphs "ll" under or next to the inscription.
Symbols
The symbol "ll" characterizes the associations with the brand. Connecting. Inclusive. Supportive. Where it is not possible to use the basic logotype, such as for favicons or icons, we use the symbol of the two "ll".
Black & White
Alternatively, it can be used in its black version. For example, for black-and-white printing. Any change of colour is forbidden.
Exclusion zone basic version
The exclusion zone in the basic version is defined by the height of the glyph R. Do not place any graphics or text in the exclusion zone. The exclusion zone also serves as a minimum distance from the edge of the page. The same clear space applies to the horizontal version.
Yellow Ribbon Run
The logotype with the word "Run" features the text "Yellow Ribbon Run" with customized "ll" letters in the "Ribbon" color. The text is placed within a circle in the "Black-Brown" color. Alternatively, its dynamic version can be used.
Yellow Ribbon Run & State
The logotype with the name of a state features the text "Yellow Ribbon Run" with customized "ll" letters in the "Ribbon" color, along with the name of the state. The text is placed within a circle in the "Black-Brown" color. Alternatively, its dynamic version can be used.
Partnership
We use the primary logotype separated by a line (0.5 pt/8 px) in the "Black-Brown" or "Ribbon" color.
Minimum size of the logotypes and the symbol
The minimum size of the circle is 25 mm in diameter
The minimum size of the horizontal version is 39 mm wide inscription
The minimum size of the symbol is 16 mm wide.
Dynamic version minimum size 20 mm wide inscription
Dimensional series
— Basic version
Basic version
Basic version
Basic version
Basic version
Dimensional series
— Dynamic version
Dynamic version
Dynamic version
Dynamic version
Dynamic version
Dynamic version
Do/don't
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