Updated February 2025

Typography

Adapter font is built for contemporary modernist aesthetics expressed by two logics. It oscillates between two personalities to fit your needs.

Headline typeface

For headlines, we use the Adapter PE Display typeface in Bold and Regular weights.

License
The Adapter World collection currently supports Arabic, Cyrillic, Georgian, Greek, Hebrew, Latin, and Tamil and is determined to grow.

Body text typeface

For setting long texts, we use the Adapter PE Text typeface in the Regular weight. For emphasis within the text, we use Adapter PE Text in the Bold weight. For highlighting (e.g., books/quotes), we use Adapter PE Text in the Italic weight.

License
The Adapter World collection currently supports Arabic, Cyrillic, Georgian, Greek, Hebrew, Latin, and Tamil and is determined to grow.

Substitute typeface

Where it is not possible to use the headline and body text typefaces, we use Arial as a substitute. For example, in email signatures.

Do/don't

Always do this
Do not do this
A big number always looks good
Always do this
Do not do this
Do not do this
Always do this
Without splitting words
In the text, we use an En dash – (not to be confused with a hyphen -)

Hierarchy — online

Heading 1

Adapter PE Display Bold  | Font size: 56 px | Line height: 110 %

Heading 2

Adapter PE Display Bold   | Font size: 48 px | Line height: 110 %

Heading 3

Adapter PE Display Bold  | Font size: 40 px | Line height: 110 %

Heading 4

Adapter PE Display Bold  | Font size: 32 px | Line height: 110 %

Heading 5

Adapter PE Display Bold  | Font size: 24 px | Line height: 110 %

Heading 6

Adapter PE Display Bold  | Font size: 20 px | Line height: 110 %

Tagline

Adapter PE Display Bold  | Font size: 16 px | Line height: 110 %

Text Large

Adapter PE Text Regular/Bold  | Font size: 24 px | Line height: 150 %

Text Medium

Adapter PE Text Regular/Bold  | Font size: 20 px | Line height: 150 %

Text Small

Adapter PE Text Regular/Bold  | Font size: 16 px | Line height: 150 %

Hierarchy —
A6, A5, A4 print

Mega

Adapter PE Display Bold/Regular  | Font size: 48 pt | Line height: 120 %

Heading 1

Adapter PE Display Bold/Regular  | Font size: 32 pt | Line height: 120 %

Heading 2

Adapter PE Display Bold/Regular  | Font size: 24 pt | Line height: 120 %

Heading 3

Adapter PE Display Bold/Regular  | Font size: 20 pt | Line height: 120 %

Heading 4

Adapter PE Display Bold/Regular  | Font size: 16 pt | Line height: 120 %

Text Small

Adapter PE Display Bold/Regular  | Font size: 10 pt | Line height: 120 %

Tagline

Adapter PE Display Bold/Regular  | Font size: 8 pt | Line height: 120 %

Hierarchy —
A3 print

Mega

Adapter PE Display Bold/Regular  | Font size: 92 pt | Line height: 120 %

Heading 1

Adapter PE Display Bold/Regular  | Font size: 48 pt | Line height: 120 %

Heading 2

Adapter PE Display Bold/Regular  | Font size: 32 pt | Line height: 120 %

Heading 3

Adapter PE Display Bold/Regular  | Font size: 24 pt | Line height: 120 %

Heading 4

Adapter PE Display Bold/Regular  | Font size: 20 pt | Line height: 120 %

Text Small

Adapter PE Display Bold/Regular  | Font size: 12 pt | Line height: 120 %

Tagline

Adapter PE Display Bold/Regular  | Font size: 10 pt | Line height: 120 %

Hierarchy —
A2+ print

Mega

Adapter PE Display Bold/Regular  | Font size: 124 pt | Line height: 120 %

Heading 1

Adapter PE Display Bold/Regular  | Font size: 64 pt | Line height: 120 %

Heading 2

Adapter PE Display Bold/Regular  | Font size: 48 pt | Line height: 120 %

Heading 3

Adapter PE Display Bold/Regular  | Font size: 40 pt | Line height: 120 %

Heading 4

Adapter PE Display Bold/Regular  | Font size: 16 pt | Line height: 120 %

Text Small

Adapter PE Display Bold/Regular  | Font size: 20 pt | Line height: 120 %

Tagline

Adapter PE Display Bold/Regular  | Font size: 12 pt | Line height: 120 %

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